The Summer Sales in Paris - 28 June to 8 August 2017. Save the date!

Here are some rules to follow to make sure that your shopping trip goes smoothly.

Aeschne boutique, Paris © OTCP - Stéphanie Rivoal

Famous throughout the world for its fashion houses and designers, Paris has officially been crowned the 'World capital of fashion 2015'!

And things are not likely to change in 2017: in June, the Summer Sales and Fashion Week draw fashionistas from around the world. Although catwalk shows are reserved for professionals, the show is also in the street and there are lots of good reasons to get into the shops!

Paris is a true shopper’s paradise, full of boutiques. If you are looking to renew your wardrobe, find the latest accessory trend or It bag … then, take advantage of six weeks of reductions of up to 70%, starting Wednesday, 28 June!

Don’t miss out on some of the best shopping spots in the city: the legendary department stores on Boulevard Haussmann, the famous Avenue des Champs-Élysées, and the luxurious Avenue Montaigne and Rue du Faubourg-Saint-Honoré. For 'made in France' brands, head to the Marais, Saint-Germain-des-Prés or Abbesses districts.

The sales are the ideal time to find good bargains, but there are some tricks you can use to avoid being disappointed.

Follow our guide to the sales in Paris!

1/ Time to think

There’s no use in rushing in unprepared. It’s best to make a list at home before the sales, looking in your cupboards to see what you really need and to spot the clothes you never wore and things you never used from last year’s sales. In short, it’s a matter of not making the same mistakes twice! Take the opportunity to make a wish list and establish a budget.

2/ Scouting ahead

A few days before the sales, or even better, the day before, check out your preferred shops and labels to see what catches your eye and try things on before the rush. You can also take the opportunity to check the shops’ opening times on the first day of the sales, as some – such as the big department stores – open earlier than usual.

3 / Being prepared on the day

Pay attention to what you wear. Comfortable shoes that are easy to take on and off, preferably flat, and a skirt rather than trousers for women; more practical for trying on an outfit without using the fitting rooms. This saves you having to wait in long queues. Don’t wrap up too warm, as the sales rush makes temperatures rise quickly. Shopaholics might also want to take out cash to make sure they stick to their budget, just in case …

4/ Choose the right time

It’s a well-known fact that the sales attract huge crowds. Though it’s inevitable, you can still opt for certain times when there will be less people in the shops: during the week rather than at the weekend and in the morning rather than the afternoon or early evening.
Also remember that the best deals are found at the start of the sales when there is more choice and at the end when the prices are lowest!

5/ Stay calm in the heat of the moment

Start the day shopping in designer boutiques where sales items are rare. Avoid the new collection, which will normally be on separate racks. The only way to avoid temptation is to stick to the sale section.

And before buying completely on-trend clothes or accessories, bear in mind that trends move on quickly. Will orange, an ‘in’ colour this summer, still be in fashion in autumn? If in doubt, stick to basics or wait until at least the second markdown to buy 2017’s ‘it’ items.

And don’t forget, quality is better than quantity!

More info on all the shopping addresses in Paris