Signalling a commitment to sustainable tourism, green hotelier labels are
awarded to tourist accommodation establishments that take into account
the need to protect the environment.
In Paris, two ‘labels’ are already in use,
rewarding those hotels which take a more proactive approach to environmental
management (water, energy, waste) and to raising the awareness of their
guests. The ‘Clef Verte’ (‘Green Key’) is an international environmental label,
while the European Eco-label is a sign that signals environmental quality on a European scale ; Green Globe is specifically connected to the tourist universe.
Elsewhere, the Accor brand has developed its own
environmental charter, notably by providing more ecological and more natural
welcome products in guestrooms that meet the standards of the European Eco-label for cosmetic products (shower gel, shampoo, soap) and the Ecocert label standards (for body treatment products).