The activities that are part of the operation « PARIS SMILES FOR YOU ! » have received financial support from a number of partners. We wish to thank them for their support that has been essential to make this Tourism Week possible.


Institutional Partners :











Sponsors :




An essential player in the sector of digital photography, with legendary optical know-how, PENTAX is winning over more and more photographers, from beginners to the most demanding professionals. Making no compromise on the quality of image, it is without hesitation that we take part in the operation “Paris Smiles for You!” to share our passion for photography with all those who love Paris, the city of lights, the most photogenic city in the world. The summer season, great for photography with the capital’s monuments forming a perfect natural backdrop, will undoubtedly make this a great popular success. Put the smile at the heart of your photos with PENTAX!


It was in Paris in 1893 that the brand Email Diamant took root, inventing the beauty of a smile for everyone …
At the end of the 19th century, a modern and trend-setting couple had a fashion boutique situated rue Lafayette in Paris. They offered their clients a tooth powder that highlighted the smile. This powder was to become the famous, glittering Formule Rouge by EMAIL DIAMANT, the first cosmetic created to reveal immediately and durably the whiteness and brilliance of the smile.
To make their brand really shine with the general public, the couple decided to make their son Andre, a young baritone of the twenties famous for his superb smile, the emblem of the brand. He is represented in the Figaro costume, a role that he played in the Barbier de Séville.
Since then, this young man with the brilliant smile has entered history, continuing to be the muse of this emblematic brand of the white smile…
Email Diamant is the final touch of glamour that is the beauty secret of stars of yesteryear and today, giving them a smile that is immediately whiter and more dazzling!
Tradition, elegance, brilliance, beauty and glamour: these have always been the values of the Email Diamant brand… eternal values of seduction that one associates naturally with Paris, the City of Lights, but also the capital of luxury, fashion and romance…
It was thus inevitable that Email Diamant, the legendary partner of the most brilliant smiles since 1893, and a brand deeply linked with Parisian heritage, would take part in the operation “PARIS SMILES FOR YOU!” organised by the city of Paris from the 7th to the 14th July 2008.



About MasterCard Europe MasterCard Europe works with 51 European countries. Through its network of local offices, MasterCard Europe can understand and meet the diverse needs of customers in the very different types of markets throughout Europe, enabling people to do business in their own way in their own language.
Through MasterCard Worldwide, MasterCard Europe offers its European customers and consumers access to leading payment services throughout the world. MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, and processes over 16 billion transactions each year. www.mastercard.com



Adagio City Aparthotel is the new brand of Aparthotels formed from the joint venture between Groupe Pierre & Vacances and Accor. It offers high-class apartments of 3 and 4 stars with services à la carte, for medium and long-term stays “just like home, far from home” at the centre of the largest European cities.
Today, Adagio City Aparthotel is made up of 18 Aparthotels, representing more than 2500 three-room apartments, in Paris, Aix-en-en Provence, Annecy, Marseille, Monaco and Rome. The ambition of the brand is to develop more than 50 Aparthotels in Europe by 2012.







Other Partners :




With 10 000 members representing a workforce of 100 000 employees, the Syndicat National des Hôteliers Restaurateurs Cafetiers Traiteurs (SYNHORCAT) is the largest manager organisation in Paris/Ile de France and the second largest at a national level. Run and managed by active professionals, SYNHORCAT protects the interests of professionals in this sector both on a national and European level, accompanying them daily in the running of their businesses. For more information: www.synhorcat.com



Venice has the gondola, New York has the taxi and now Paris… the 2CV! Allow yourself to be charmed by an authentic and intimate journey, through the heart of Paris, in the most enchanting of convertible cars!
The Citroën 2CV car offers a gorgeous panoramic view. In a velvet atmosphere, sitting at the back of a “duck”, retro style and cosy, driven by a private courteous and knowledgeable chauffeur, you will (re)discover the wonders of Paris in a unique way!
Extend your escapade through the City of Lights! If you want to be romantic, curious or gourmet, make the most of the good restaurants and special places 4 roues sous 1 parapluie has chosen for you. Imagine a retro style tour and surprise you, him, her or them for a special occasion.



The Centre des monuments Nationaux is a public body controlled by the Ministry of Culture and Communication. It manages, runs and opens to the public more than 100 state-owned national monuments.










And the members of the Bureau taking part in the operation :(PDF file format)

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