Just like diamonds, Paris is forever, and the architectural treasures that light up its nights are equalled only by the brilliance of the masterpieces of top-class jewellers. A piece of jewellery to accompany a declaration of love or simply as a personal indulgence, are also ways of encouraging the talent of young up-and-coming designers whose work may not be priceless but is equally beautiful.
Paris, showcase for jewellery virtuosos
To dabble in diamonds, head for the place Vendôme, fabulous “grand siècle” showcase of the most celebrated names in jewellery. A festival of gold, silver, pearls and precious stones - a pleasure for the eye! Then be tempted by the elegance of the rue du Faubourg Saint-Honoré and the area around the Champs-Elysées. It is not only the prestigious brands that draw the visitors here, but also the unbounded creativity of the jewellers, artists in their own right. In their hands, precious metals and gems take on new forms: arabesques, flowers, aquatic plants, animals, lacework and sculpture. Elegant, modern, unusual shapes emerge from their imagination, enabling everyone to find that precious ornament to suit their personality and enhance their looks.
Leading jewellers and new designers can meet at busy trade fairs, authentic window displays for the profession. Trade professionals are well acquainted with “BIJORHCA”, their exclusive international trade fair devoted to traditional and costume jewellery, clock- and watch-making and fashion accessories. This is the place for spotting the newest prodigies and where the trends for the coming months are determined. The general public can attend the “Jewellery Designer Days” to witness the source of their inspiration. The spirit and imagination of the latest stylists find expression in the most unexpected materials: plastic, glass, feathers, fabrics and metals of all kinds, not just precious ones. They demonstrate that Paris is, more than ever, a city that gives free rein to fantasy and extravagance. New trends and the arrival of body piercing, mean that jewellery is present from top to toe, giving inventive minds the opportunity to explore new fields of expression. Indeed, those jewellery virtuosos have plenty more surprises up their sleeves!